REAL MEN OF GENIUS

Are there very many long-running ad campaigns that have been consistantly funnier than Bud Light's "Real Men of Genius" (formerly "Real American Heroes" before 9/11)? I don't know who comes up with these but there hasn't been a single one I didn't laugh at. The latest one I've heard is Mr. Jean Shorts Inventor - Ironically, I happend to be drinking a bud light and nearly spit it out from laughing... In a nut shell, here's the ad (cheesy background singer guy in parenthesis):

Bud Light presents Real Men of Genius
(Real men of ge-nius)
Today, we salute you, Mr. Jean Shorts Inventor
(Mister Jean Shorts Inve-nter)
People insisted that jeans were just pants
Apparently those people underestimated your
Out-of-the-box thinking
(A Fashion trail-blazer)
Casual enough for a barbeque
Formal enough for a family reunion
Your multi-dimensional creation handles both duties with ease
(YOU just said “duty”)
And what should we call your ground breaking achievement?
How about “Jorts”
[chorus](We really love your jo-orts)
So crack open an ice cold bud light mister “jorts” inventor!
If fashion’s a war, you’re fighting dirty!
(Mister Jo-orts inve-a-nter)